About Us

At Proactive Financial we know that you aspire for more for yourself and your family.
Financial security is paramount for you, but how do you achieve financial certainty in a very uncertain world?
That’s where we come in.

Philosophy and Approach

Proactive Financial serves you by providing access to a wide range of investment and insurance opportunities many with strong guarantees.  We provide you with comprehensive wealth management services with no minimum asset requirements. Our mission is to provide these services with integrity and deliver unbiased, independent solutions that are tailor made to your individual needs.

Our approach helps us deliver strong, consistent results while protecting your assets and loved ones.  At Proactive Financial your products will be researched, presented and managed with experience and personal attention according to your unique needs and goals.

We believe that our success is not only measured by performance, but also by the achievement of your financial goals.  At Proactive we can take some of the uncertainty out of your life and provide the piece of mind that you’ve been looking for.

Boris Guzman, BA, CHS, EPC, CFP

Financial Advisor, Assante Financial Management Ltd.

Boris is the founder of Proactive Financial Results Inc. and has been in practice since 1987.  He has structured his business to support individuals, self-employed businesses and corporations – concerned about their investments, insurance and benefit plans.

He is a 25 year member of, Advocis, The Financial Advisors Association of Canada.  It is the largest voluntary professional membership association of financial advisors in Canada, representing approximately 11,000 members in 40 Chapters.

Boris is also registered in Ontario, Alberta and British Columbia as an insurance agent, and he is able to provide life insurance and disability insurance solutions.

With over 25 years in the Financial Services industry Boris can provide his clients with a full array of mutual funds, segregated funds, GIC’s and other financial services.

About the CFP® Mark

Certified Financial Planner® certification is the industry gold standard in financial planning. CFP professionals are the largest identifiable body of licensed financial planners in Canada with over 17,500 individuals meeting the strict standards to attain this designation.

However, since financial planning is not regulated in most Canadian provinces, anyone can call themselves a “financial planner”; but not everyone who refers to themselves as a planner is indeed qualified. In the absence of government regulation, Canadians seeking competent and ethical financial planning services should look for the CFP mark. CFP certification provides assurance that the planner is committed to internationally-recognized professional standards of competence, ethics and practice as set and enforced in Canada by FPSC.

These requirements include:

  • completion of a thorough education in financial planning;
  • successful completion of rigorous standardized examinations;
  • financial planning-related work experience; and,
  • an ethical commitment to put the client’s interest first.

CFP professionals are also held to ongoing rigorous standards through FPSC’s continuing education requirements and enforcement processes.

International recognition

CFP certification is the only internationally recognized financial planning designation. There are currently organizations in 23 countries awarding CFP certification.

About The CHS™ Mark (Certified Health Insurance Specialist)

What it is
CHS™ is the premier credential for financial advisors in the Canadian health insurance market. The CHS designation is conferred exclusively in Canada by The Institute for Advanced Financial Education.

What it does
Financial advisors going through the CHS designation program develop their knowledge and expertise in all areas addressing the health and disability risks that compromise financial and estate planning objectives. The program focuses on all relevant health insurance areas including:

  • disability insurance
  • critical illness
  • long-term care insurance
  • basic and extended health insurance
  • drug and dental insurance
  • emergency medical insurance plans for travellers
  • insurance that provides immediate access to healthcare

About The EPC™ Mark (Elder Planning Counselor)

What it is

EPC™ credential plays a very important part in dealing with elders on a financial, social or health basis. The EPC designation is an International Designation Program and is awarded upon successful completion of a course of study that looks at the unique needs, wants and issues of today and tomorrow’s elder population.

The financial advisor with the EPC designation is a professional who:

  • Knows the issues and alternatives that are important and unique to senior life
  • Respects their circumstances and confidentiality
  • Provides guidance and assistance with the elder’s best interests in mind
  • Accommodates their physical and health challenges such as illnesses, vision or hearing impairment, when speaking with them